Puente Wealth is a fee-only fiduciary registered investment adviser based in La Jolla. Founder Alvaro Santana, CFP®, works with families and business owners in English, in Spanish, or in both. You choose the language your family makes decisions in.
We work with Hispanic and Latino families across San Diego County, from Encinitas and La Jolla to Coronado and the communities in between.
Whether you're a first-generation business owner, supporting parents and children at the same time, holding accounts or property in Mexico, or simply think about money more clearly in Spanish, your plan should be discussed in the language you're most comfortable in, with everyone who needs to be part of the conversation.
You don't need to speak Spanish to work with us, and you don't need ties to Mexico. The bilingual approach is there for the families who want it.
One coordinated plan for saving, investing, protecting what you've built and passing it on.
Planning for owners whose personal and business finances are closely tied together.
For families where some members are more comfortable in English and others in Spanish.
Planning that accounts for both countries when your life crosses the border.
Financial decisions are often family decisions. Buying a home, supporting an aging parent, planning for retirement and deciding what happens to a family business all involve more than one person. When part of the family is following along in a second language, important details can slip by: what a beneficiary designation actually does, how a retirement account is taxed, or what a trust is supposed to accomplish.
Working in your own language helps everyone at the table:
Our meetings can be in English, Spanish or a mix of both.
As a fee-only adviser, Puente Wealth is paid only by clients. We don't earn commissions or sell financial products. As a fiduciary, we are required to act in your best interest.
See All Services →One coordinated plan covering cash flow, retirement, insurance and risk, education funding, and estate and legacy goals. It can be updated as your life changes.
Long-term, evidence-based portfolio management built around your goals, time horizon, comfort with risk and tax situation.
For families with income, accounts, property or family in both countries, planning that considers both sides of the border. Cross-Border Wealth Management →
Planning that connects your business and personal finances, including succession and long-term transition goals.
Puente means bridge. The Crossing is the path we walk with each family, from where you stand today to the legacy you want to leave.
We learn about your goals, your family and your full financial picture before making any recommendation.
We organize business and personal income and spending, including income in dollars and pesos where it applies.
We build a portfolio around your goals, timeline and comfort with risk.
We take a tax-aware approach to planning and coordinate with your CPA or enrolled agent.
We review insurance and risk, and coordinate with your attorney and CPA on business structure.
We plan your estate and succession, working with your attorneys so your plans pass to the next generation on your terms.
They can be in Spanish, English or both. Family members can join in whichever language they prefer.
Yes. Puente Wealth Advisors, LLC is a fee-only fiduciary registered investment adviser with the California Department of Financial Protection and Innovation (DFPI). We are paid only by our clients, not through commissions.
No. You don't need ties to Mexico. Cross-border planning is available for families who need it.
No. We don't prepare taxes or give legal advice. We coordinate with your CPA or enrolled agent and your attorney, in the U.S. and in Mexico when needed, so your financial plan and their work fit together.
We're based in La Jolla, San Diego, and serve families across San Diego County, including La Jolla, Coronado and Encinitas. Meet Alvaro →
Tell us about your family and your goals. We'll explain how we work and whether we're a good fit.
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